![Pedestrians walk past the Italian fashion brand United Colors of Benetton store in Spain. (Photo by Xavi Lopez / SOPA Images/Sipa USA Stock Photo - Alamy Pedestrians walk past the Italian fashion brand United Colors of Benetton store in Spain. (Photo by Xavi Lopez / SOPA Images/Sipa USA Stock Photo - Alamy](https://c8.alamy.com/comp/2J08EJA/pedestrians-walk-past-the-italian-fashion-brand-united-colors-of-benetton-store-in-spain-photo-by-xavi-lopez-sopa-imagessipa-usa-2J08EJA.jpg)
Pedestrians walk past the Italian fashion brand United Colors of Benetton store in Spain. (Photo by Xavi Lopez / SOPA Images/Sipa USA Stock Photo - Alamy
![Download PDF | Pushing the limits of advertising. How United Colors of Benetton used shockvertising in its advertising campaigns. Download PDF | Pushing the limits of advertising. How United Colors of Benetton used shockvertising in its advertising campaigns.](https://i1.rgstatic.net/publication/356288116_Pushing_the_limits_of_advertising_How_United_Colors_of_Benetton_used_shockvertising_in_its_advertising_campaigns/links/61952b9b3068c54fa5f6bc67/largepreview.png)
Download PDF | Pushing the limits of advertising. How United Colors of Benetton used shockvertising in its advertising campaigns.
![1996 San Marino GP IMOLA, ITALY MAY 05 Gerhard Berger, Benetton B196 Renault during the San Marino GP 1996 San Marino GP IMOLA, ITALY MAY 05 Gerhard Berger, Benetton B196 Renault during the San Marino GP](https://www.imago-images.com/bild/sp/0042217620/w.jpg)